SEO Wigan by Derek Booth

Are you happy with your Google Rankings or would you benefit from an expert SEO consultants review?

Website SEO Wigan

I have been doing SEO since 1998 and spoken at SEO Rockstars and the first ever White Hat v Black Hat SEO Conference.
Would your business benefit from the many years of SEO Experience I have gained?

  • Keyword Research Using PPC Fishing*
  • Fully Optimised Landing Pages
  • Transparent SEO Practices
  • High Level Strategies
  • Proven ROI Results
Results for SEO Wigan from Google Search Console

What to Expect From Wigan SEO Services

All work is carried out ethically and on a transparent basis.

SEO Audit

Full technical and on-page SEO audit including hosting, server set up, website coding, analytics, Google set-up, keywords, on page SEO, content and strategy.

Search Visibility

Search Visibility

Are you being found in search engine results (SERPS) by users as well as reporting software? Ranking high for ineffective search terms is pointless.

Flag Quick Wins

Flag Quick Wins

There are usually some quick wins available whilst a longer term strategy is worked on. Optimising for instant results without harming the long term plan is a key factor.

Local SEO

Local SEO

Ranking for generic keywords nationally may not bring you the rewards you were expecting locally. SEO in Wigan should produce results for your audience.

On-page SEO adjustments

On-page SEO Adjustments

Tweaking on-page can make a very big difference, site structure and internal linking are a key part in any SEO strategy and should not be done haphazardly.

SEO Consulting & Advice

SEO Consulting & Advice

Fully supported during the SEO process. Reporting and updates available upon request covering all aspects of SEO.

The technical aspect of SEO is often overlooked and or misunderstood. A lot of focus is on page speed and checking structured data. If you search for SEO Wigan and your dedicated page is not showing up there could be a technical reason for it. When doing any SEO audit the first place to start is with the technical side and checking indexing and crawling, canonical, server setup, SSL etc. as most of the back ground work can be done to improve results across the board without getting into design and user facing changes.

When 'On Page SEO' is mentioned we hear about meta title, headings, anchor text across sites, duplicate content, div tags etc. but do you really know what affects your ranking? If you did make some on page changes and added text for search engines how do you know if it will actually improve your sales? Web design can be a big factor particularly with common platforms such as Wordpress and bespoke sites! Just because your site was built tailored to your needs by an SEO expert it doesn't mean you can discount any on page work. Personally I think keywords are overlooked far too often as research tools are used and search frequency and popular terms are plucked from results. I use a different method of keyword research and discover many search terms your competitors have not targeted. The best of it is you will get instant traffic for the new keywords whilst we test the results, no waiting for weeks wondering if the work on your website will bring good results.

You need more links, you need more citations is probably the most common response from many SEO's but do you? Have you ever had a link audit to check the status of your off page? If you are in the ball park of your competitors with regards to link quality and link quantity it is likely you have enough links. Many local SEOs will encourage you to build links and to keep going even if you have more than enough, should you be in this position the new links may not be helping you. You may need some internal work doing to maximise your off page efforts. Affordable local SEO packages often are focused around citations but the direction of your marketing as a whole should be considered.

Get a load of content written, blast it around submission sites and web 2.0 sites! Well not exactly, content marketing is about producing content which your users may want to read and giving your users something of interest. Not everyone reads and not everyone is looking for the same thing from your website, many visitors will be looking for something specific and if they are only there for the free giveaway they will be looking for the download button to get the freebie. Yes you may increase your traffic and more downloads but if you can't turn the people into customers perhaps there is something not quite lined up with your content. Offering something for free as a content marketing technique can also be a tactic which could damage your work. The skill in SEO is to get quality traffic, not simply to increase traffic. Quality should be defined as traffic of interest which will have a very high chance of either turning the user into a customer or having the user recommend you to one of their friends or associates. Quality over quantity is how I approach SEO but more importantly I am not a closed book and am always looking for new and innovative ways to improve results.

SEO Pricing

Most popular plans and prices for our media and online marketing services.
All SEO solutions include Google set-up, analytics, monthly reporting and Open Graph tagging.

SEO Consulting

  • On Site SEO Wigan
  • One-to-one or Group
  • Help & Advice or Blueprint
  • Minimum 3 Hours
  • Follow Up Support

Local SEO

Most Popular
  • Local Citations
  • On Page SEO
  • City Optimised Pages
  • 6 Month Minimum
  • Phone & Email Support


  • Citations Monthly
  • Technical SEO
  • On-page SEO
  • 12 Month Minimum
  • Phone & Email Support

Ecommerce SEO

  • Product & Category Optimisation
  • Technical SEO
  • Structured Data Optimisation
  • 12 Month Minimum
  • Phone & Email Support

Frequently Asked SEO Questions

Digital Marketing Questions about the service for your Convenience

Q. Do you offer a white label marketing / SEO service?

Yes, I currently provide Search Engine Optimisation services for many agencies around the world and would be happy to do so in Wigan. I can operate under a business or marketing email address for communications and comfortable in attending meetings. All reports can be white label to suit your business.

Q. Is our business or traffic too big for you?

Over the years I have worked for international and national companies including some well known high street chains like WH Smith and debenhams. I have yet to be offered an SEO project which is too big.

Q. Are you up to date with the latest Google Search Algorithms?

Yes I keep up to date with all the latest changes and often hear about algorithm updates before they happen as I am a senior tester in a mastermind group which tests and proves SEO myths. In the search group are some top marketing specialists from around the world who specialise in various marketing disciplines including SEO and as a collective we have a really good understanding of Google and how the search engine works.

Q. Would you come to our office / business in Wigan and consult to our marketing or design team?

Yes I can do one-on-one sessions or group workshops. Strategy and implementation are two different aspects and I am comfortable in being able to deliver on both for your marketing team. An hourly rate of £150 +VAT per hour is charged for consulting and help is provided within your organisation.

Q. How soon can I expect SEO results or traffic increases for my website?

The results will vary depending upon project. A common problem is when a new website has been deployed and rankings are tumbling, if this is the scenario then the sooner I can get into the project the better and results can be almost instant. With regards to enquiries and sales a lot depends on current performance and the status of your marketing assets and collateral as well as your SEO.

Q. Do you offer an initial site 'search' consultation or traffic analysis with no obligation?

Yes I do, in fact I prefer to work this way as working 'with' someone is a two way process. I don't accept all work as results will often only come with co-operation. In most cases you will know far more about your service or product than I will. What I know is how to market online and how to get the best from the algorithms but it will take your business and sector knowledge to help understand the target audiences. I will be providing ideas and strategy to help achieve a good ROI but I can't do it alone.

If we are to work well together there must be a good understanding and a desire to want to succeed.

Q. Can you act as our SEO or search department?

It would depend on the scenario and there would need to be some details discussed but essentially yes I could be your SEO department. I have access to a number of trusted partners with whom I have worked with for years. Specialists are best doing what they know best and a team can easily and quickly be put together which I would head up if the work was too much in terms of man hours. All SEO strategy is my own but sometimes I use trusted partners for various aspects of delivery.

Q. I have heard many times that my content needs to be well written as Google will penalise my website if it is too difficult to read, is this true?

Another SEO myth, here is the proof. Website, search, business, marketing, Derek Booth, within, content, traffic, PPC, results, local, Wigan, engines, search engines, help, google, make, design, us, website traffic, page, site, years. If content needed to be readable would this page be ranking?

Some of my Marketing History

I have had over 20 years experience in online marketing, see what I have been up to


  • Tracy North - Outwrite PR

    Derek is so knowledgeable and if you follow his advice you really get results!

    Tracy NorthOutwrite PR
  • Tom Gilruth - Topwood Ltd

    Derek and his team at Sigma Web are truly inspiring professionals and I would recommend their services to any business that wants to improve its web marketing.

    Tom GilruthTopwood Ltd
  • Gina Bultman - Bultman Computer Partners Inc

    Derek is an absolute genius when it comes to PPC. Saved my client over $90K on their marketing budget in the first year alone!! I can’t recommend this guy enough!

    Gina Bultman Bultman Computer Partners Inc.
  • Michael Moshkovic - LA Dezign

    Derek is uniquely brilliant in his approach to paid search. Based on his strategy, in two months our costs are down by 60% and conversions are up by over 50%

    Michael Moshkovich LA Dezign
  • Kyle Roof - High Voltage SEO

    I do a lot of SEO and some PPC. Derek's course has helped me make a lot of money in both channels. In particular, I've been able to identify better keywords that make both my SEO and PPC campaigns more successful.

    Kyle Roof High Voltage SEO
  • Clint Butler - SEO This Week and Digitaleer

    I chose option three and contact Derek Booth as he has not only given me some great insights on how PPC and SEO work together, but his PPC techniques have allowed me to optimize campaigns much easier that I was ever doing before and thus getting better results for myself and my clients.

    Clint Butler Digitaleer