Become an SEO Expert

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Rank High in SEO

Is content really king? If so would I get away with this? I have become an expert with specialist knowledge and being a search marketing expert I can tell you there are many myths around becoming and proficient in SEO and there are also some truths but it is really up to you to spot the expert from the crowd.

How to Optimize Your Website for Search Engine Optimization (SEO)

Having your website optimized for search engine optimization (SEO) is a great way to increase the amount of traffic you receive from the search engines. This is because you can use SEO to target direct or paid traffic. You can also use SEO to target unpaid traffic.

Technical optimization
Having a good technical SEO strategy helps your website to rank better on search engines. It also improves the usability of your website. As a result, you get more organic search traffic and more conversions.

The first step before working on your website is to perform a technical SEO audit. This will help you find any issues or mistakes that need to be addressed. If you don't do this, you could be missing out on important opportunities to improve your ranking.

Another important factor to consider when performing a technical SEO audit is the speed of your website. If your site is slow, it will drive away visitors. In addition, you should be sure that your website is secure and that you are following basic privacy requirements.

A good technical SEO strategy will also ensure that your site doesn't have duplicate content. Duplicate content is a signal that your site is not being looked at. If search engines can't index your content, it won't matter how engaging it is.

A job in SEO requires strong critical thinking and creativity. It also requires a basic understanding of statistics, math, and databases. SEO specialists must also have an eye for design, and the ability to produce high-quality content. SEO specialists are also responsible for promoting the content through a variety of channels, such as social media.

Search Engine Optimization Myths

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Can SEOs get away with this?

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SEO is all about algorithms

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SEO Expert, Specialist SEO

Derek Booth - SEO Consultant

SEO Professional and PPC Specialist since 1998

Call today on 07921 709 793 or Email me on [email protected]

See if your online marketing could be better utilised, ask an SEO professional about a free review Free Review

Monthly Marketing PlansROI Focussed Services

Marketing Your WebsiteSEO, PPC and Facebook

Google My BusinessLocal SEO and Marketing

Turn Up the HeatInstant Traffic

Derek Booth speaking at White Hat v Black Hat

Industry Leading Marketing Specialist

Having spoken at SEO Rockstars in Las Vegas 2017, SEO Rockstars in Dallas 2022 and also spoken in Victoria, Canada at the first White Hat v Black Conference, I have become an SEO Expert with over 25 years experience in the industry and I am available as an SEO specialist and Paid Ads consultant specialising in;

  1. Search Engine Optimisation
  2. Pay Per Click
  3. Marketing Strategy

Is Your Local Business and SEO Marketing in Safe Hands?

Take a look at the questions below and see how you do...

Responsive Layout

Your website should be fully responsive and mobile first indexing, is it?

Visible by bots

Looks beautiful on the face of it but can the search engine robots see what they need to for optimal SEO? An expert SEO should be able to help you with this.

Reviews

Great news on your review but can the robots see your stars and credit your url fully?

HTML5 Video

Great looking video on a desktop, does it play correctly on a mobile?

Ranking Factors

Do you know which ranking factors you need to improve as you may already be scoring higher than your competitors in some factors? When and what are the Google Updates?

Instant Results

Yes some SEO work can bring instant results, many seo specialists don't know which ones can bring you a quick return, do you?

Ideas and Strategy

Does your SEO pro come up with new ideas for keywords and target audiences as part of your search engine optimization strategy?

Clients Love You

Do your clients love your website and services like Manchester heating? If so are you making any use of this?

Meaningful Reports

Are you getting monthly reports which mean nothing to you? Do you ever change anything based upon a recent report from your Search Engine Optimization Expert or Internet Marketer?

Some of my Marketing History

I have had over 20 years experience in online marketing, see what I have been up to

An SEO expert is someone who specializes in optimizing a website to improve its ranking on search engines like Google. They do this by implementing various strategies and techniques, such as keyword research and link building, to improve the website's visibility and make it more attractive to search engines. An SEO expert can help a website rank higher on search engine results pages (SERPs), which can lead to increased traffic and potentially more business.

PPC stands for pay-per-click, which is a type of online advertising where the advertiser pays a fee each time one of their ads is clicked. A PPC professional is someone who specializes in managing and optimizing pay-per-click advertising campaigns. This person is responsible for researching keywords, creating ad copy, setting budgets, and analyzing the results of a campaign in order to improve its effectiveness. PPC professionals typically work in marketing agencies or as part of in-house marketing teams. Pay-per-click (PPC) is a type of online advertising where the advertiser pays a fee each time one of their ads is clicked. PPC advertising is typically done through advertising platforms such as Google AdWords, which allows advertisers to create and display ads on Google's search results pages and other websites that are part of the Google Ads network. PPC advertising can be an effective way for businesses to reach potential customers and drive traffic to their websites. Advertisers can set a budget for their PPC campaigns and only pay when their ads are clicked, making it a cost-effective way to advertise online. PPC advertising can be a valuable tool for businesses looking to increase their online visibility and attract new customers.

Online marketing is the process of promoting a business or brand and its products or services over the internet using a variety of digital marketing tactics. These tactics can include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing. The goal of online marketing is to reach and engage with potential customers and persuade them to purchase a product or service. Online marketing is an important part of any business's overall marketing strategy, as it enables companies to reach a wider audience and build brand awareness. An SEO professional is someone who has expertise in optimizing websites for search engines such as Google. This may include conducting keyword research, optimizing website content, and building backlinks in order to improve the website's ranking on search engine results pages (SERPs) and drive more traffic to the website. An SEO professional may also be responsible for monitoring the performance of a website and making recommendations for improving its ranking on search engines. Like an SEO expert, an SEO professional is someone who has extensive knowledge and experience in the field of search engine optimization. Link building is the process of acquiring backlinks from other websites to your own. These backlinks act as votes of confidence from other websites, and can help improve the visibility and authority of your website on search engines such as Google. Link building is an important part of search engine optimization (SEO), and can help to improve a website's ranking on search engine results pages (SERPs). There are many different techniques and strategies for link building, and an effective link building campaign can help to drive more traffic to a website and improve its overall performance. Local SEO refers to the process of optimizing a website for local search results. This is an important part of search engine optimization (SEO) for businesses that serve a local market, as it can help to improve the visibility of the website on search engines such as Google when users search for products or services in a specific geographic area. Local SEO involves optimizing the website for local keywords and phrases, as well as building backlinks from local websites and directories. It may also involve claiming and optimizing local business listings on sites such as Google My Business and Yelp. These efforts can help to improve the website's ranking on local search engine results pages (SERPs) and drive more traffic to the website from local customers. A search engine is a program or system that allows users to search for information on the internet. When you type a query into a search engine, it uses algorithms to search through millions of web pages and other online content to find the most relevant results. Some popular search engines include Google, Bing, and Yahoo. These search engines use various techniques to rank the search results and display the most relevant and useful information at the top of the search results page. The goal of a search engine is to help users quickly find the information they are looking for by providing them with the most relevant and useful results.

Online reputation management (ORM) is the practice of monitoring and influencing the online reputation of an individual or a business. This typically involves monitoring mentions of the individual or business on the internet, responding to customer reviews and feedback, and taking steps to improve the overall perception of the individual or business online. ORM can be an important part of maintaining a positive image and building trust with customers, and can help to mitigate the impact of negative information or reviews that may be found online. ORM may involve a combination of strategies such as search engine optimization (SEO), social media management, and content marketing, among others. Reputation management for business is the practice of monitoring and improving a company's reputation. This can include monitoring what is being said about the business online, responding to customer feedback and reviews, and implementing strategies to improve the company's reputation. Reputation management is important for businesses because a good reputation can lead to increased customer trust and loyalty, which can in turn lead to more sales and revenue. On the other hand, a bad reputation can drive customers away and damage the company's bottom line. By regularly monitoring and managing their reputation, businesses can ensure that they are presenting a positive image to the public and building trust with their customers. A brand's reputation is the overall impression that people have of the brand. This impression can be based on a variety of factors, including the quality of the brand's products or services, the way the brand communicates with its customers, and the experiences that customers have had with the brand. A brand with a good reputation is generally considered to be trustworthy and reliable, while a brand with a bad reputation may be viewed as untrustworthy or unreliable. A brand's reputation can have a major impact on its success, as a good reputation can lead to increased customer trust and loyalty, while a bad reputation can drive customers away. Therefore, it is important for businesses to carefully manage and maintain their brand reputation.

Marketing Testimonials

  • Tracy North - Outwrite PR

    Derek is so knowledgeable and if you follow his advice you really get results!

    Tracy NorthOutwrite PR
  • Tom Gilruth - Topwood Ltd

    Derek and his team at Sigma Web are truly inspiring professionals and I would recommend their services to any business that wants to improve its web marketing.

    Tom GilruthTopwood Ltd
  • Gina Bultman - Bultman Computer Partners Inc

    Derek is an absolute genius when it comes to PPC. Saved my client over $90K on their marketing budget in the first year alone!! I can’t recommend this guy enough!

    Gina Bultman Bultman Computer Partners Inc.
  • Michael Moshkovic - LA Dezign

    Derek is uniquely brilliant in his approach to paid search. Based on his strategy, in two months our costs are down by 60% and conversions are up by over 50%

    Michael Moshkovich LA Dezign
  • Kyle Roof - High Voltage SEO

    I do a lot of SEO and some PPC. Derek's course has helped me make a lot of money in both channels. In particular, I've been able to identify better keywords that make both my SEO and PPC campaigns more successful.

    Kyle Roof High Voltage SEO
  • Clint Butler - SEO This Week and Digitaleer

    I chose option three and contact Derek Booth as he has not only given me some great insights on how PPC and SEO work together, but his PPC techniques have allowed me to optimise campaigns much easier that I was ever doing before and thus getting better results for myself and my clients.

    Clint Butler Digitaleer
Find Out What a Great Search Engine Professional Can Do For You Today Ask Derek