Protect Your Online Reputation

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Rank High in SEO

Is content really king? If so would I get away with this? I have become an expert with specialist knowledge and being a search marketing expert I can tell you there are many myths around becoming and proficient in SEO and there are also some truths but it is really up to you to spot the expert from the crowd.

How to Optimize Your Website for Search Engine Optimization (SEO)

Having your website optimized for search engine optimization (SEO) is a great way to increase the amount of traffic you receive from the search engines. This is because you can use SEO to target direct or paid traffic. You can also use SEO to target unpaid traffic.

Technical optimization
Having a good technical SEO strategy helps your website to rank better on search engines. It also improves the usability of your website. As a result, you get more organic search traffic and more conversions.

The first step before working on your website is to perform a technical SEO audit. This will help you find any issues or mistakes that need to be addressed. If you don't do this, you could be missing out on important opportunities to improve your ranking.

Another important factor to consider when performing a technical SEO audit is the speed of your website. If your site is slow, it will drive away visitors. In addition, you should be sure that your website is secure and that you are following basic privacy requirements.

A good technical SEO strategy will also ensure that your site doesn't have duplicate content. Duplicate content is a signal that your site is not being looked at. If search engines can't index your content, it won't matter how engaging it is.

A technically sound website will load quickly and eliminate any confusion that may be caused by duplicate content. This makes it easier for search engine robots to crawl your site. It also prevents dead ends caused by non-working links.

There are a variety of ways that you can improve your technical SEO strategy. If you have the time and the budget, you can hire a company that specializes in technical SEO to analyze your content and help you rectify any issues. A good technical SEO agency can also help you create fresh content and eliminate duplicate content.

With more and more e-commerce platforms sprouting up every day, it's important to have a site that works well for search engines and users. This means having a well-optimized site that loads fast and has an easy-to-use interface.

On-page optimization
Investing in on-page optimization for SEO can result in a boost in your website's rankings and organic traffic. However, it's important to make sure you're not over-optimizing your website, which can result in Google penalties.

The most important on-page SEO aspect is the title tag. This is a simple HTML element that serves a number of purposes. It serves as a description of the page, helps search engines understand the page's content and can be used to highlight keywords. You should include your main keyword in the title tag.

The H1 tag is a standard on-page SEO technique, but you should also consider using H2 tags to wrap subheadings. You should also make sure your images are SEO optimized. Make sure they are sized properly, with meaningful file names. Also, ensure they load quickly. Images that are too big will slow down your site's load time and hurt your SEO ranking.

Using structured data to optimize your website is another important on-page SEO technique. This helps Google better understand your content, and improves the site's crawlability.

Another on-page SEO technique is adding an internal link to each page. This helps Google understand the relationship between your pages, and it also strengthens the breadth of your subject knowledge.

Creating a strong meta description is another important on-page SEO technique. You should include a succinct summary of your page's purpose, while using persuasive language. You should also make sure you use a keyword in your meta description.

The title tag, the H1 tag, and the meta description are all important on-page SEO techniques, but it's important to remember to invest in other on-page SEO techniques to ensure you're getting the most out of your investment.

Competitive analysis
Performing competitive analysis when doing SEO is a great way to identify areas that need improvement. By looking at the competition, you can see how you can improve your own ranking and boost your customer connection. With competitive analysis, you can also identify new link opportunities and develop a link building campaign to help you improve your SEO.

Competitive analysis can be performed by looking at the content, keywords, and backlinks of your competitors. By analyzing your competitors' performance, you can make smarter marketing decisions and learn what's working for your industry.

Competitive analysis can also be performed when you're making brand shifts, adding new pages to your site, or planning key content pieces. By comparing your content to your competition's, you can identify gaps in your content strategy and optimize your content accordingly.

When analyzing a competitor's page, you should also look at their URL structure. A strong URL structure can help Google rank your site correctly. It also helps Google understand the hierarchy of your website. A weak URL structure can also help your site rank poorly in search results.

You can also analyze your competitors' top performing pages. These pages can drive a lot of traffic to your site. By analyzing these pages, you can learn what visitors are looking for. By improving your own content and creating similar pages, you can improve your rankings.

The Google Organic Research tool shows you how your competitors are doing in the search results. You can also use site explorer to look at individual pages. It's important to do your competitor analysis at least once a month, and to be sure to update it regularly.

During the website building phase, it is important to optimize your metadata. This can boost your website's ranking and increase traffic.

Metadata is the data that goes into HTML to tell the systems on your website how to interpret your site. The data can include a description, keywords, and links.

Metadata is important for SEO because it is used to communicate with search engines. It allows you to tell them the title of your page and its purpose. It can also be used to prevent unauthorized users from accessing restricted files.Best SEO Expert

Metadata can also be used to communicate with social media platforms. For example, Facebook uses meta tags to display a description of the page you post when you share it. It can also be used to mark items for dynamic display.

Metadata can also be used to provide information about the author, date of creation, and other information. For example, the metadata for a music file might include the album name and artist name. It can also include the size, color depth, and other information about the file.

Metadata also helps with SEO because it helps search engines recognize your content. It also helps to ensure that your content is readable. The metadata can be used to tell search engines the best resolutions for your pages. It can also tell browsers if your page is written in a foreign language. It can also be used to promote your content in Google search results.

Metadata for SEO isn't as important as it once was. It used to be that Google paid close attention to the metadata on a page. However, Google now crawls the entire page. It does this by examining the source code.

Anchor text
Getting into the weeds of SEO, anchor text is one of the most important factors. Anchor text is a clickable text that links to pages or documents. These texts describe the contents of the page, and help search engines understand the context of links. Anchor texts are one of the 200 ranking signals that Google uses.

Anchor text is important because they help to determine which pages to rank for certain keywords. Anchor text also serves as an additional indicator of article content. For example, an article about a robot will have a robo-anchor text.

There are ten different types of anchor text. The best anchor text should be informative. It should relate to the source of the link. It should also be relevant to the page being linked to. Using the right anchor text will ensure that your site is seen by people and search engines.

The best anchor text should be a mix of keywords. While it is best to focus on keyword-specific anchor texts, there are times when this is not possible. Generic anchor texts are less informative and helpful.

Google also penalizes sites that have an overabundance of generic anchor texts. These links may seem shady because they were not acquired naturally. They may even be considered clickbait.

A good anchor text should be easy to read and follow. It should relate to the source of the links, but should not be overwhelming. If you are unsure about your anchor texts, you can always perform a Site Audit to find any problems.

In addition to anchor texts, other search engine ranking signals include page title tags, image alt text, and video play links. Using all of these signals can help your website rank higher in the search results.

What to Look For in an SEO Professional
Whether you are a business owner, marketing professional, or a digital strategist, if you are looking for a professional to assist you with your SEO efforts, there are several options for you. You can hire a freelance SEO specialist, a marketing agency, or an SEO firm. Regardless of the option you choose, there are certain factors that you should keep in mind to make sure that you are getting the best services.

Technical SEO
Investing in technical SEO is a great way to improve your site's organic search performance. If you're not sure where to start, it's a good idea to consult a technical SEO agency for guidance. They can help you choose a tech stack, test your staging environment, and monitor your results after the launch. They'll also eliminate common errors, improve indexation, and boost your site's performance.

One of the most important aspects of technical SEO is speed. Websites that load slowly will hurt your organic traffic. To diagnose speed issues, you can use Google PageSpeed Insights. You can also find out if your site has any bugs or hacks by looking at your log files.

The log files contain information about the requests that your server receives from the search engines. This information can help you resolve any bugs and hacks that may be causing your site to lose ranking.

Link building
Using a link building service can be one of the best ways to boost your brand and drive organic traffic to your website. However, not all links are created equal. Choosing a link building service that is willing to go the extra mile for you can ensure that you get the most out of your SEO campaign.

The most basic link building tactic is to get links to your site from other sites. This will improve the authority of your site and help search engines to find your pages. Having more quality backlinks to your site will improve your search rankings as well as increase your referral traffic.

Getting a link to your site from a high DA site will give you a big boost in search rankings and the visibility of your website. However, you will need to get the right domains to link to your site.

Competitive analysis
Keeping track of your competition is a surefire way to improve your digital marketing efforts. Using tools like Ahrefs and SEMrush can help you outrank your competitors, while keeping you a step ahead of them.

Competitive analysis is an important early stage in any SEO campaign. It can help you decide which keywords are worth targeting, as well as which SEO strategies to implement. It can also help you find new keywords to target.

The most important part of competitor analysis is identifying and keeping tabs on your competitors. You want to know their strengths and weaknesses, as well as what tactics they are employing. A good way to do this is to analyze their paid ads.

Taking a look at their top performing pages will reveal what visitors are looking for. You can also use the tools to create a link profile. This is especially useful if you plan on acquiring a link from a competitor.

Content marketing
Using the right SEO techniques for your content can help increase your visitor numbers and improve your search engine rankings. The best SEO techniques are those that will help you develop links from other websites.

This can be accomplished by writing content that is optimized to attract links from high-domain authority websites. You may also want to consider promoting your content via digital PR and social media amplification.

The best way to develop links is to write expert content. Providing valuable content is the first step to building authority. This can also increase your chances of natural ranking in search engine results pages.

Using the right SEO techniques to optimize your website will improve your traffic and sales. For example, you may want to construct strategic sitemaps and enhance your metadata.

Job responsibilities of an SEO professional
Developing a successful SEO campaign requires knowledge of search engine algorithms, web analytics tools, and search engine optimization. These specialists also have good communication skills, and strong attention to detail. They are good team players, and are goal-oriented.

The main task of an SEO specialist is to develop a strategy to promote content, which will improve the ranking of the site in search engines. The specialists work with other departments, including the IT team, design team, and sales team. They must stay current with the latest industry trends.

A job in SEO requires strong critical thinking and creativity. It also requires a basic understanding of statistics, math, and databases. SEO specialists must also have an eye for design, and the ability to produce high-quality content. SEO specialists are also responsible for promoting the content through a variety of channels, such as social media.

Search Engine Optimization Myths

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SEO is all about algorithms

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Online Reputation Management

Protect Your Online Rep

SEO Professional and PPC Specialist since 1998

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Manage Your Reputation

Quickly displace and replace negative or inaccurate Google search results and auto suggest terms about you or your company and reclaim your online reputation! Online reputation management (ORM) is an essential service when Google’s algorithms have been encouraged by certain activity online to unwittingly push negative posts about your company to the top results in a highly damaging way that can give a very biassed and sometimes completely untrue view of you or your business. As 98% of searchers don’t look past the 1st page of Google for the answers to their queries, those results hold enormous authority in controlling the searchers perception of your brand! Poor 1st page SEO search results regarding your company can be devastating for your brand reputation and need to be addressed immediately before the situation escalates and does irreversible damage to your online reputation.

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Is Your Local Business and SEO Marketing in Safe Hands?

Take a look at the questions below and see how you do...

Responsive Layout

Your website should be fully responsive and mobile first indexing, is it?

Visible by bots

Looks beautiful on the face of it but can the search engine robots see what they need to for optimal SEO? An expert SEO should be able to help you with this.


Great news on your review but can the robots see your stars and credit your url fully?

HTML5 Video

Great looking video on a desktop, does it play correctly on a mobile?

Ranking Factors

Do you know which ranking factors you need to improve as you may already be scoring higher than your competitors in some factors? When and what are the Google Updates?

Instant Results

Yes some SEO work can bring instant results, many seo specialists don't know which ones can bring you a quick return, do you?

Ideas and Strategy

Does your SEO pro come up with new ideas for keywords and target audiences as part of your search engine optimization strategy?

Clients Love You

Do your clients love your website and services like write off debt? If so are you making any use of this?

Meaningful Reports

Are you getting monthly reports which mean nothing to you? Do you ever change anything based upon a recent report from your Search Engine Optimization Expert or Internet Marketer?

Some of my Marketing History

I have had over 20 years experience in online marketing, see what I have been up to

An SEO expert is someone who specializes in optimizing a website to improve its ranking on search engines like Google. They do this by implementing various strategies and techniques, such as keyword research and link building, to improve the website's visibility and make it more attractive to search engines. An SEO expert can help a website rank higher on search engine results pages (SERPs), which can lead to increased traffic and potentially more business.

PPC stands for pay-per-click, which is a type of online advertising where the advertiser pays a fee each time one of their ads is clicked. A PPC professional is someone who specializes in managing and optimizing pay-per-click advertising campaigns. This person is responsible for researching keywords, creating ad copy, setting budgets, and analyzing the results of a campaign in order to improve its effectiveness. PPC professionals typically work in marketing agencies or as part of in-house marketing teams. Pay-per-click (PPC) is a type of online advertising where the advertiser pays a fee each time one of their ads is clicked. PPC advertising is typically done through advertising platforms such as Google AdWords, which allows advertisers to create and display ads on Google's search results pages and other websites that are part of the Google Ads network. PPC advertising can be an effective way for businesses to reach potential customers and drive traffic to their websites. Advertisers can set a budget for their PPC campaigns and only pay when their ads are clicked, making it a cost-effective way to advertise online. PPC advertising can be a valuable tool for businesses looking to increase their online visibility and attract new customers.

Online marketing is the process of promoting a business or brand and its products or services over the internet using a variety of digital marketing tactics. These tactics can include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing. The goal of online marketing is to reach and engage with potential customers and persuade them to purchase a product or service. Online marketing is an important part of any business's overall marketing strategy, as it enables companies to reach a wider audience and build brand awareness. An SEO professional is someone who has expertise in optimizing websites for search engines such as Google. This may include conducting keyword research, optimizing website content, and building backlinks in order to improve the website's ranking on search engine results pages (SERPs) and drive more traffic to the website. An SEO professional may also be responsible for monitoring the performance of a website and making recommendations for improving its ranking on search engines. Like an SEO expert, an SEO professional is someone who has extensive knowledge and experience in the field of search engine optimization. Link building is the process of acquiring backlinks from other websites to your own. These backlinks act as votes of confidence from other websites, and can help improve the visibility and authority of your website on search engines such as Google. Link building is an important part of search engine optimization (SEO), and can help to improve a website's ranking on search engine results pages (SERPs). There are many different techniques and strategies for link building, and an effective link building campaign can help to drive more traffic to a website and improve its overall performance. Local SEO refers to the process of optimizing a website for local search results. This is an important part of search engine optimization (SEO) for businesses that serve a local market, as it can help to improve the visibility of the website on search engines such as Google when users search for products or services in a specific geographic area. Local SEO involves optimizing the website for local keywords and phrases, as well as building backlinks from local websites and directories. It may also involve claiming and optimizing local business listings on sites such as Google My Business and Yelp. These efforts can help to improve the website's ranking on local search engine results pages (SERPs) and drive more traffic to the website from local customers. A search engine is a program or system that allows users to search for information on the internet. When you type a query into a search engine, it uses algorithms to search through millions of web pages and other online content to find the most relevant results. Some popular search engines include Google, Bing, and Yahoo. These search engines use various techniques to rank the search results and display the most relevant and useful information at the top of the search results page. The goal of a search engine is to help users quickly find the information they are looking for by providing them with the most relevant and useful results.

Online reputation management (ORM) is the practice of monitoring and influencing the online reputation of an individual or a business. This typically involves monitoring mentions of the individual or business on the internet, responding to customer reviews and feedback, and taking steps to improve the overall perception of the individual or business online. ORM can be an important part of maintaining a positive image and building trust with customers, and can help to mitigate the impact of negative information or reviews that may be found online. ORM may involve a combination of strategies such as search engine optimization (SEO), social media management, and content marketing, among others. Reputation management for business is the practice of monitoring and improving a company's reputation. This can include monitoring what is being said about the business online, responding to customer feedback and reviews, and implementing strategies to improve the company's reputation. Reputation management is important for businesses because a good reputation can lead to increased customer trust and loyalty, which can in turn lead to more sales and revenue. On the other hand, a bad reputation can drive customers away and damage the company's bottom line. By regularly monitoring and managing their reputation, businesses can ensure that they are presenting a positive image to the public and building trust with their customers. A brand's reputation is the overall impression that people have of the brand. This impression can be based on a variety of factors, including the quality of the brand's products or services, the way the brand communicates with its customers, and the experiences that customers have had with the brand. A brand with a good reputation is generally considered to be trustworthy and reliable, while a brand with a bad reputation may be viewed as untrustworthy or unreliable. A brand's reputation can have a major impact on its success, as a good reputation can lead to increased customer trust and loyalty, while a bad reputation can drive customers away. Therefore, it is important for businesses to carefully manage and maintain their brand reputation.

Marketing Testimonials

  • Tracy North - Outwrite PR

    Derek is so knowledgeable and if you follow his advice you really get results!

    Tracy NorthOutwrite PR
  • Tom Gilruth - Topwood Ltd

    Derek and his team at Sigma Web are truly inspiring professionals and I would recommend their services to any business that wants to improve its web marketing.

    Tom GilruthTopwood Ltd
  • Gina Bultman - Bultman Computer Partners Inc

    Derek is an absolute genius when it comes to PPC. Saved my client over $90K on their marketing budget in the first year alone!! I can’t recommend this guy enough!

    Gina Bultman Bultman Computer Partners Inc.
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    Derek is uniquely brilliant in his approach to paid search. Based on his strategy, in two months our costs are down by 60% and conversions are up by over 50%

    Michael Moshkovich LA Dezign
  • Kyle Roof - High Voltage SEO

    I do a lot of SEO and some PPC. Derek's course has helped me make a lot of money in both channels. In particular, I've been able to identify better keywords that make both my SEO and PPC campaigns more successful.

    Kyle Roof High Voltage SEO
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    I chose option three and contact Derek Booth as he has not only given me some great insights on how PPC and SEO work together, but his PPC techniques have allowed me to optimise campaigns much easier that I was ever doing before and thus getting better results for myself and my clients.

    Clint Butler Digitaleer
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